TREND | ADTECH | MARKETING

Friend or Foe? Amazon's Advertising platform is misunderstood by Australian retailers.

The majority of Australia’s retailers and e-commerce players are still reliant on Meta & Google for customer acquisition. The reasons for this are varied, often it is the perceived threat that Amazon will directly compete for a share of wallet, or that Meta still provides the most cost-effective ROAS. It’s a little appreciated fact amongst Australian advertisers that Amazon is now the third largest ad network in the world, behind Google and Meta. It now accounts for 89% of all U.S. retail media spend.

EXPLAINER | DATA | PRIVACY

Navigating the Data Spectrum: Zero-Party, First-Party, and Third-Party Data Explained

Growing limits on the use of customer data will unleash a wave of investment in data strategies, alongside the adtech and martech to support it. To maintain personalised advertising without being reliant on third-party data, marketers, advertisers, and publishers are exploring various data strategies. In this article, we will explain the differences between zero-party, first-party, and third-party data with examples for each type and how zero-party data is critical to programmatic advertising.

INSIGHT | DATA | TECHNOLOGY

Data Clean Rooms: Meeting Privacy by Design Requirements

As data breaches involving major Australian companies such as Medibank, Optus, Australian Clinical Labs, and Latitude Financial make headlines, customer data protection is increasingly in the spotlight. While limiting access to critical data and systems may placate boards and regulators in the short term, it could hinder companies' ability to analyse customer data in the long run. Data Clean Rooms offer a solution that enables enhanced protection of customers' personal information while still allowing for its analysis for business objectives.