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Creating an Aftermarket Parts & Accessories Marketplace

Australia’s aftermarket equipment and accessory market experienced significant growth during the latter part of the 2020’s. Driven by increased consumer preference towards 4WDs, ute and mid-sized trucks, demand for customisation exploded.  Key players, such as ARB, dominate the Australia  industry, offering a wide range of products like bull bars, roof racks, and suspension systems. As customers seek improved vehicle aesthetics & functionality, the market has continued to expand, presenting opportunities for new entrants like Ateco Group. 

As the largest locally-owned and independent distributor of automotive brands that included RAM trucks, Ateco had an established customer base and detailed understanding of customer preference in mid-sized truck category to support it’s e-commerce ambitions. 

Aftermarket Accessories - a $5.4 billion e-commerce opportunity by 2030


With an expanding segment of customers shopping for mid-sized trucks and market leader ARB reporting record-results, Ateco identified an opportunity to tap into the e-commerce space as its route to market. With limited e-commerce experience, Ateco required a comprehensive e-commerce solution, complete with supporting services for warehousing and inventory management as well as back-office support.



AH&O was approached to develop Ateco’s go-to-market solution and establish a project roadmap - an engagement that spanned 16 months and that began during the early stages of the COVID pandemic. To continue reading this case study, click the button below.

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